FTC fines accessiBe Inc. $1M for deceptive claims

The Federal Trade Commission has reported it will require software provider accessiBe to pay $1 million to settle allegations that it misrepresented the ability of its AI-powered web accessibility tool to make any website compliant with the Web Content Accessibility Guidelines (WCAG) for people with disabilities.

New York-based accessiBe Inc. and accessiBe Ltd. (accessiBe) market and sell a web accessibility software plug-in called accessWidget that the company has said can make any website compliant with WCAG, a comprehensive set of technical criteria used to assess website accessibility. The company made the claims on its website, on social media, and in articles on third-party websites formatted to look like impartial and objective reviews.

According to the FTC's complaint, despite the company’s claims, accessWidget did not make all user websites WCAG-compliant and these claims were therefore false, misleading, or unsubstantiated, in violation of the FTC Act. In addition, the complaint alleges that accessiBe deceptively formatted third-party articles and reviews to appear as if they were independent opinions by impartial authors and failed to disclose the company’s material connections to the supposedly objective reviewers.

• Proposed consent order
• Request for public comment on proposed consent order (published today)