Facebook, LinkedIn, MySpace, Google+ and other social media websites are changing the world. Banks use the social networking phenomena as an effective method for attracting an ever-younger (and an ever-older) client base. However, Social Media can also be used as a weapon against a bank. We will review how this channel unmonitored can become a nightmare for public relations. This session will demonstrate how a social media attack can be constructed. A successful attack could in one day cause the bank to lose market share, and individual accounts and create negative publicity that might eventually cause a bank to merge. This presentation demonstrates the need to monitor your bank's image as it appears on social media websites. We will discuss embarrassing problems that other businesses and financial institutions have had to handle -- and pro-active solutions that will keep your bank in the "like" category.
The Ojectives:
- Learn how a single individual can ruin your entire marketing program
- Understand how a well-crafted social media attack can accomplish its objectives in 24 hours
- Know that to defend against a social media attack you need to prepare now
- Discover the lessons learned by major companies that have been harmed by social media attacks
Who Should Attend:
Board of Directors; Chief Executive Officers; Senior Management; Marketing Officers, Public Relations Positions, Middle Management; Auditors; Call Center Staff handling complaints, Compliance Officers, Security Officer and anyone who handles consumer complaints.