It sounds to me that you are now dealing with a different entity, which means that you must treat it as a new customer and file a new exemption. Because it is a listed company, you won't need to wait before filing a new Form 110 Designation of Exempt Person.
You can let the old exemption lapse without filing a termination form.
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John S. Burnett
BankersOnline.com
Fighting for Compliance since 1976
Bankers' Threads User #8