My question is, are there any industry standards or averages to benchmark our on-line conversion percentages of site visitors-- to completed applications? IS there a percentage that is generally defined as successful?

I am most interested is Home equity product results, but anything would help to define a mark to shoot for as we move forward. It’s tough to measure success if you don’t know what it looks like compared to others in the marketplace.

Thank you very much for your time and any help you can provide.