Marketing Suggestion

If your financial institution installed a "Performance Link" by Camtron in front of the teller's window, your customers can give survey answers each time they step up to the teller's station.

This $225 electronic device has a "yes" and a "no" button that a customer can push responding to the question that is displayed in the plexiglass holder over the buttons.

The concept is good for market research, but not popular with the tellers when the wrong question is asked.

For instance, a question like, "Would you rather get quarterly statements than monthly?", or "If an ATM is located at the Catchall Supermarket, would it be convenient for you to use it?" are fine.

But questions like, "Are you getting good service?", or "Is the teller courteous and helpful?", or "Did the teller remember to call you by name?" are not good morale boosters.

For more information on the Performance Link, contact Camtron, 389 Passaic Ave., Fairfield, NJ 07004.

Copyright © 1991 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 2, No. 6, 7/91