What's In A Name?

Remember Bankers Trust New York Corp? No more. It's now Bankers Trust. The official name change came about because it "redefines who they are" and they are "starting to tell a new story about their future" according to a spokesman who pointed out there are 3,000 employees of Bankers Trust in 25 European cities.

And how about Boston State Street Corp? They're now just plain State Street Corporation. And Bancorp Hawaii in Honolulu changed its name to Pacific Century Financial Corp., in order to "better communicate" their business and geographic reach, according to their chief executive officer. They do business in Asia, the Pacific, and the continental United States.

Copyright © 1998 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 8, No. 6 5/98