Skip to content

Enforcement Action

Question: 
Have the agencies taken any action against influencers?
Answer: 

In April 2017, the FTC demonstrated that it was monitoring the accounts of popular influencers by sending out more than 90 letters to celebrities, athletes, and other influencers to educate them regarding their responsibilities under FTC Endorsement Guides and other advertising laws. And in September 2017, the FTC sent warning letters to 21 of those influencers, citing specific postings of concern.

Subsequent enforcement action was taken against several individuals and companies.
-----------------------------
Learn more about Jack Holzknecht’s webinar Understanding the FTC Endorsement Guides

First published on 05/10/2020

Banker Store View All

From training, policies, forms, and publications, to office products and occasional gifts, it’s available here:

Banker Store

hot right now

image description

Looking for effective, convenient training on a particular subject?

BOL Learning Connect offers more than 200 courses ON-DEMAND or on CD ROM from AML to Reg Z and every topic in between.

Search Topics