Member FDIC is required for all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution. For purposes of §328.3, an advertisement promotes non-specific banking products and services if it includes the name of the depository institution but does not list or describe particular products or services offered by the institution. In essence, if the bank's name will be included in the OREO ad, it's a good idea to include Member FDIC. The Equal Housing Lender logo is required for any ad promoting consumer home loans. Since the new purchase may approach the bank for financing, it is a good idea to include the logo.
FDIC and Equal Housing Lender Information Relative to Advertising OREO Property
If we are listing OREO property for sale in the newspaper, must we include the FDIC or Equal Housing Lender information?
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First published on 07/12/2015