Answer:
Native advertising is the practice of businesses paying an employee or third-party “influencer” to post about their product on social media or websites.
The FTC has native advertising in its sights, mainly because there is a concern that consumers may give undue credit to the representations of someone who they believe is an unbiased source, but really is a paid spokesperson.
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Learn more about Jack Holzknecht’s webinar Understanding the FTC Endorsement Guides
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