Thread Starter: Anonymous
Title: Re: Text Messages under TCPA
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We are looking at rolling out a service that would allow us to communicate with our customers via text when dealing with loans or other service related issues. We are discussing how to track the opt-out portion of the TCPA requirements.
I have read several things that indicate that for marketing purposes, we should keep all opt-in/out records for 4 years. However, we would not be marketing to our customers-- this would purely be service related.
How long do others keep their records?
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