Generic ad. "best bank in the area" "best ins. agency in the area". No other explanatory text. Logos for both in ad. Also, member FDIC. So, once again, I don't believe we need the no..no..no....right?

Advertising the insurance agency along with "Member FDIC" is a no-no.

How are you defining "best"? Such terms could be termed deceptive unless you have some thing to base it on.

Thanks. Results of a poll.

Is there a specific place in the FDIC that say this cannot be done? We are wanting to run a combined add where we reference checking, loans, and insurances. Generic in nature like that, we have all the No No No language in the disclosure section of the ad. To make this add compliant, would we have to remove the member FDIC logo?

It is acceptable to use combined advertising (e.g. bank products, insurance, investments), but you have to appropriately segregate the products. This is to make sure customers can identify which products are FDIC-insured and which are not. Sometimes segregation can be a problem, so we use asterisks (*) to link insurance and investment items to the Not, Not, etc. Disclaimers at the bottom of the ads.

That's what I did after finding help on the FDIC site. Thanks Rob K