My ongoing saga of trying to get everyone all on the same page. We issued the new policy and worked through the opt ins/out.
I noticed in some training materials for affiliate marketing that it would be considered a typical situation for "eligibility information to be included in a common database that all affiliates can access".
we are struggling with the common database concept. Could this be the core system, that virtually all affiliates, bank side/ investment side, ins., etc. could access and that would be OK as long as the solicitation is not made to those that opted out, rifht OR
Is this perhaps a database, with info extracted from the core, and posted to a marketing software program database for use for marketing/soliciation purposes? In theory one, the core, would have all kinds of info, that goes beyond the affiliate marketing scope versus the marketing one that may include only pertinent info.
I know we are beating this one aspect to death but Ineed to provide some guidelines to the various affiliates so that they don't go over the limitations anticipated by the affiliate marketing opt out process.