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#2166388 - 03/01/18 07:40 PM HELOC Ad Disclosure
Bec Offline
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Bec
Joined: Jul 2010
Posts: 1,115
The Great White North
Current HELOC, if you have an LTV of 80% or lower your rate is fixed for 3.50% for 2 years and then adjusts to Prime + .50% for the remaining 18 years (10 year draw, 10 year repayment). If your LTV is 81% or higher, the rate is fixed for 3.50% + 1.00% for the remaining 18 years. On the advertisement, is it ok to show the better case scenario on the main part of the ad and disclose the worse case scenario in the disclosure language? Or do must you show the worse case scenario on the main part of he ad?
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#2166836 - 03/06/18 03:26 PM Re: HELOC Ad Disclosure Bec
Bec Offline
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Bec
Joined: Jul 2010
Posts: 1,115
The Great White North
bump
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#2166853 - 03/06/18 04:09 PM Re: HELOC Ad Disclosure Bec
rlcarey Offline
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rlcarey
Joined: Jul 2001
Posts: 85,440
Galveston, TX
or just say other HELOC products are available, as long as you specify the LTV requirements for the loan program you are advertising.
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#2167088 - 03/07/18 08:00 PM Re: HELOC Ad Disclosure Bec
Bec Offline
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Bec
Joined: Jul 2010
Posts: 1,115
The Great White North
Ok, that sounds good. Now, lets add that this is a no cost HELOC. I know that the ad has to include that property insurance is required. Would it be appropriate to include what the closings costs are normally in the disclosure or is that not necessary or advised?
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