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#2276754 - 10/18/22 03:49 PM Affiliate Website Mortgage Referral - ABA
Anonymous
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Our affiliate wants to promote our bank’s mortgage products on their website. Their website would include solely a link to the bank’s mortgage page. Is this a referral and would it require an affiliated business arrangement to be provided? If it was considered a referral, I wasn't sure how feasible it would be to actually provide the affiliated business arrangement.

The affiliate has also been entertaining including a link for prospective borrowers to click and submit information (phone, email, etc.) to setup a consultation with our bank to discuss a mortgage. My understanding is that the affiliate would funnel this information over to the bank so that an MLO at the bank would contact them regarding a mortgage. I am thinking this a referral that would require the affiliated business arrangement to be provided.

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#2276766 - 10/18/22 08:30 PM Re: Affiliate Website Mortgage Referral - ABA Anonymous
Inspector Offline
Gold Star
Joined: Apr 2016
Posts: 283
A link will usually have some sort of advertising surrounding it, something to lead the consumer to click on the link. So it is probably a referral. Alternatively, the affiliate may be verbally telling the consumers to go to the link and provide the information to apply. This would also likely be a referral. As such, I would say the disclosure and the other requirements of 1024.15 are in play for you.
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Opinions expressed are my own and do not reflect legal advice or the opinions of my employer.

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#2276800 - 10/19/22 05:50 PM Re: Affiliate Website Mortgage Referral - ABA Anonymous
Anonymous
Unregistered

How would you be able to comply with this in reality if potential mortgage applicants are just browsing on the affiliate's website and not speaking to the affiliate in any manner? Would you just add a link to the Affiliated Business Arrangement Disclosure on the site?

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#2276840 - 10/19/22 10:24 PM Re: Affiliate Website Mortgage Referral - ABA Anonymous
Inspector Offline
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Joined: Apr 2016
Posts: 283
Put the disclosure in a speedbump in the link?
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Opinions expressed are my own and do not reflect legal advice or the opinions of my employer.

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