Most Popular Lending Content
“Date the Rate, Marry the Home” an acceptable mortgage ad campaign?
07/14/2024
I’ve been hearing a new mortgage ad slogan: “Date the Rate, Marry the Home”. What is this all about, and should we adopt it too? It is catchy, and might garner us some new loan apps.
Commercial lender reports
07/14/2024
What are commercial lender reports?
Escrows
07/14/2024
Are escrows required for commercial loans?
Are buydowns the same as discount points?
07/07/2024
Are buydowns the same as discount points?
Understanding credit bureau score decisioning
07/07/2024
Are lowside and highside tracking used with credit bureau score decisioning, or does that just apply to decisioning with a custom pooled data scorecard? If so, what are appropriate thresholds?