Since some employees have used social media for years without a problem, I guess I don’t understand why there is concern now about risks. What risks are there?
We are a small bank and our marketing department wants a big presence, but with limited staff and there seem to be more social media varieties than we have time for. Are there any suggestions that allow a small bank to leave a big footprint on social media?
How can banks create a dialogue with their customers via Facebook or other social media without being drawn into situations where a customer or the banker might make a social media mistake (e.g., posting an account number online)?
We are looking at using social networking for our bank. What are some risks to evaluate?
We have employees who have joined Facebook, Twitter, Linkedin and the like. These are social networking sites and what employees do on their own time is their own business. Are we responsible for advertising compliance if they solicit business in these sites, as they strive to make new accounts goals?